In 1997, I remember going to the Pizza Hut website to check out some experimentation they were doing with online ordering. It wasn't widely available and it didn't really take off. At the time I remember thinking that the process was probably e-mail and couldn't possibly replace the phone order. Oh, how times have changed in a decade.It wasn't Pizza Hut, but Domino's that really stepped up and made online ordering work. Like many things online, it really does take longer than picking up the phone but there is a level of control that you just can't replicate by having a conversation. I've happily spent 15 minutes ordering pizza on the Domino's website.
The first really cool feature is the pizza builder. The original release just allowed you to build your pizza without seeing it, although a more recent release changed that. As a customer you can really "have it your way" to take a slogan from Burger King. An example of a pizza I frequently get: "Thin Crust, half plain cheese pizza, half with no cheese plus pineapples and ham". I almost always get a follow up phone call on that one because Domino's wants to be sure I didn't make a mistake. I placed that order tonight and got a phone call within 1 minute. That's instantaneous response in my book.
As if being able to build my order, apply coupons, and even pay for delivery pizza on a credit card wasn't good enough, Domino's took it to the extreme by adding a "pizza tracker" to their website. This is an online display that tells you whether your order is in one of the following stages:
- Processing
- Prep
- Baking
- Boxing
- Out for Delivery
It even tells you when it left on delivery and who took it. I love it and my kids love it. Whenever I order from Domino's (sometimes I really want pizzeria pizza), I leave it up on the screen so that my oldest can watch for the changes in status. It really does what Domino's intended for it to do, which is to lessen the anxiety over how much time it has taken between the order and the receipt of the food.
Did you know that inside Domino's they have a video screen that shows them how they are performing in customer service against all other Domino's restaurants in real time? Good committment right there.
I should point out, in case I get feedback from Pizza Hut saying they offer similar features, they do. It looks like they tried very hard to copy what Domino's did, but they fell far short. The website was sub-par and unreliable. I could not be bothered with it after 2 failed attempts on separate occassions.
Domino's, for mastering the online ordering process and actually turning it into "an experience", you have won a loyal customer away from Pizza Hut and get a BETTER.
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Pizza's are all time favorite item for every one.
ReplyDeleteThe main thing ordering them through online is realy easiest way for the people... So blog explains how we can order the pizza through online by searching the varieties
Thanks good article on online ordering!
ReplyDeleteMy first job in High Shool - back in 1977 - was a cook at Pizza Hut. To us , "online ordering" meant there were tickets of phone orders that had been taken and where literally hanging on a clothes line in front of the cooks. I made $2.25 per hour in those days.
Online Ordering is not as pervasive as one might think in today's internet culture..But wait a year or two - it will triple in popularity.
In fact, recently Papa Johns published an article stating it had surpassed the $1 Billion mark in online ordering.
themerchantmaven.com
pizza is liked by almost everyone and it is the easiest way to order online while sitting at home...than for sharing this blog explaining the way to order online pizza by searching the variety...you can also avail domino's discount coupons..
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hey pizza is my all time favorite and ordering it online while sitting any where and anytime make me like it more and more ..thnx for sharing this post..
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